Niki Hall, CMO at Five9, leads cloud contact center solutions, driving customer engagement for thousands. In this discussion, she emphasizes the CMO's role as a business strategist, using customer insights to shape company objectives. Niki champions the importance of experimentation in marketing, advocating for a 'pilot, prove, scale' approach. She also highlights the value of authentic marketing and cohesive messaging to foster brand loyalty, alongside her experiences in navigating the evolving landscape of customer experience.
