Nikhil Jain

Nikhil Jain, VP of Insights and Marketing Solutions at Dailymotion Ads, shares insights on the company's innovative approach to attention measurement and AI. He discusses how attention is defined and predicted through advanced methodologies, including eye tracking. Jain reveals the importance of creative analysis, sentiment, and inventory quality in shaping campaign outcomes. He also highlights Dailymotion's use of video-level analysis to enhance targeting strategies and improve media planning, fostering a deeper understanding of audience engagement.