Nik Tsoukales

Nik Tsoukales, founder of Realtop.com and a three-time Inc. 5000 winner, shares his expertise in Google Ads and digital marketing strategies. He emphasizes the importance of smart work over hard work and highlights the need for constant analysis in advertising. Nik argues that Google Ads play a crucial role in small business success, often outperforming organic SEO. He also compares the effectiveness of Google Ads to social media, stressing higher conversion rates due to user intent. A must-listen for anyone looking to enhance their digital marketing approach!