Nihiro Yamaguchi

Nihiro Yamaguchi, an economist at Oxford Economics, highlights how oshikatsu spending is reviving Japan's retail sector, driving a 2% boost in turnover. Bilingual broadcaster Harry Sugiyama shares the cultural evolution of this fan practice, showcasing its significance. Teenage fans Mao, Emery, and Senu discuss the emotional connection to collecting merchandise and supporting their favorite characters. Together, they explore how oshikatsu reflects changing consumer behaviors and connects generations through shared passions.