Niels B. Christiansen

Niels B. Christiansen, the CEO of LEGO, shares insights on the company's journey since 2017. He discusses the challenge of competing for children's attention in the digital age and emphasizes the importance of intergenerational play. Niels highlights the balance of creativity and complexity in product development, including launching hundreds of new items each year. He also addresses sustainability efforts, the role of AI in future designs, and the significance of learning from failures to shape LEGO's innovative path. A journey through creativity and leadership!

Niels B. Christiansen, CEO of LEGO since 2017, shares insights into the iconic company's creative strategies. He discusses how LEGO competes for kids' attention amidst digital distractions and the importance of fostering imagination. The conversation highlights LEGO’s commitment to sustainability and innovative product development, including a focus on greener materials. Christiansen also elaborates on his leadership style, emphasizing the balance between creativity and execution, while sharing the magic that connects generations through LEGO bricks.