Nido Qubein, a Lebanese immigrant turned influential business leader, shares his journey from language barriers to success as the chairman of Great Harvest Bread Company and president of High Point University. He emphasizes the importance of intentional congruence in branding and effective communication. Nido discusses the art of persuasion, valuing relationships over transactions, and mastering risk management. Through humor and insight, he highlights personal growth, the significance of contributions to others, and the power of commitment in both business and life.