Nicoline Strøm-Jensen, Head of Program Management at Adjust, brings a wealth of knowledge from her background at Microsoft and AOL. In this discussion, she unpacks the hurdles app marketers face in a privacy-first world, emphasizing the challenges posed by regulations like GDPR and Apple's ATT. Nicoline shares effective strategies for measuring ad campaigns while remaining compliant. She also reflects on her smartphone journey, detailing the features she values and those she'd love to see improved. Tune in for insights on creativity's role in enhancing user experience amidst tech transformations!