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Nicole Tapscott
Chief Commercial Officer at Knix, with two decades of experience scaling high-growth consumer brands. She focuses on brand building and customer engagement.
Best podcasts with Nicole Tapscott
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Aug 15, 2025
• 56min
How Knix Leverages Authenticity in a Post-DTC World
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Nicole Tapscott, Chief Commercial Officer at Knix, unveils how authenticity reshapes the intimate apparel industry. With 20 years in consumer branding, she discusses the power of celebrity partnerships, like Kristen Bell's, to foster genuine connections. Tapscott emphasizes the need for brands to meet customers wherever they engage, from TikTok to retail stores. She shares how customer vulnerability drives innovative product development and the importance of building emotional connections for lasting brand loyalty.
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