Nicole Sumner

Nicole Sumner, Brand Director at Ollie, a premium pet food company, shares insights on balancing customer acquisition with brand identity. She discusses the evolution of Ollie's brand positioning in a competitive market and the importance of integrating brand and performance marketing. Nicole highlights innovative strategies for maintaining a premium image while scaling, the significance of SEO in organic growth, and how AI can support creative processes. These takeaways offer valuable lessons for DTC brand owners looking to enhance their marketing efforts.

Nicole Sumner, Brand Director at Ollie, shares her expertise in the pet industry. She discusses balancing brand marketing with performance strategies, emphasizing a unique visual identity and a consistent voice for Ollie. Nicole highlights Ollie’s innovative human-grade ice cream collaboration and the importance of strategic partnerships for successful product launches. She also touches on building consumer trust through transparency and how honesty in communication can strengthen brand loyalty.