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Nicole Smith
Co-owner of South Lake Brewing Company and brewery operator who scaled to two locations, led an equity raise, and implemented KPI-driven strategic planning and financial controls.
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Nov 20, 2025
• 51min
How One Brewery Raised Capital, Opened a Second Location, and Built a KPI Culture
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Nicole Smith, co-owner of South Lake Brewing Company, shares her journey from a Tahoe high school romance to running two successful brewery locations. She dives into the importance of owner presence to avoid cannibalization while expanding. Nicole reveals their successful community funding approach that raised $675,000 and discusses key performance indicators that drive decisions. With insights on seasonal challenges and controlling costs, she provides invaluable tactics for maintaining profitability without sacrificing brand identity.
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