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Nicole Page
Senior Product Manager at Zumba, focusing on user research and rapid iteration for app development, from onboarding experiments to web-first paywalls.
Best podcasts with Nicole Page
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Aug 6, 2025
• 48min
Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba
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In this lively discussion, Lucy Levy, Chief Consumer Officer at Zumba, and Nicole Page, Senior Product Manager at Zumba, dive into the brand's incredible journey from VHS to app. They reveal how customer insights shaped Zumba's evolution and enhanced retention rates. With a focus on structured programs over endless free content, they highlight how beginner-friendly onboarding redefined user engagement. The shift to simplified web checkouts showcases clever strategies that drove higher subscriptions despite an initial dip in conversions.
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