Nicole M. Lavoi
Leading scholar and director of the Tucker Center for Research on Girls and Women in Sport at the University of Minnesota
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Jul 20, 2024 • 18min
Special Edition: ‘Caitlin Clark Effect’ – New Era for Women’s Sports?
Dr. Nicole M. Lavoi discusses the 'Caitlin Clark Effect' in women's sports, analyzing the marketability of female athletes and changing pay equity. The surge in ticket sales, media coverage, and endorsement impact from rising stars like Caitlin Clark is explored, along with factors influencing interest in women's sports and the positive impact of female athletes on sports participation.
