Nicole Estebanell

Nicole Estebanell, the U.S. CEO of Mediahub, shares her insights after a successful career in media roles, including leadership positions at Nike and Initiative. She highlights the challenge of leading a challenger agency within a giant media network and discusses the importance of blending creativity with performance. Estebanell reveals how Mediahub adapts to evolving client demands and maintains its innovative spirit while scaling. The conversation also dives into the landscape of influencer marketing and the strategic decisions media agencies face in this dynamic environment.