Nicole Bernard, a seasoned marketing professional with an impressive legacy, explores the transformative realm of the Fractional CMO, revealing how this trend is reshaping modern businesses. The rise of Fractional CMOs signifies a significant shift in leadership roles, offering diverse expertise and perspectives. They are not just cost-cutting measures, but strategic maneuvers to enhance agility, adaptability, and planning. The podcast delves into the concept, ideal fit for businesses, market recognition, challenges, and evolving responsibilities of Fractional CMOs.