Nicole Alvarez

Nicole Alvarez, a Solutions Architect at ClearPivot with a background in psychology and cognitive science, dives into the often-overlooked "ugly work" in marketing operations. She shares insights on the importance of field audits and data cleanup, revealing how these foundational tasks lead to successful marketing initiatives. Nicole discusses using flawed data reports to persuade executives about the need for investing in operational quality. With her unique blend of skills, she emphasizes creativity in overcoming data challenges and enhancing CRM systems for better decision-making.