Nicola Olianas

Nicola Olianas, the Global Export Head of Advocacy and Ambassadors at Fratelli Branca, shares his insights on building brand authenticity in bartending. He discusses the significance of the Fernet Branca coin, a vital connector for bartenders worldwide. Nicola emphasizes the importance of creating genuine demand and fostering loyalty amid a passion-driven culture. He also explores the challenge of maintaining brand integrity and the role of brand ambassadors in enhancing appreciation for unique spirits, creating a sense of community.

Nicola Olianas, the Global Export Head of Advocacy at Fratelli Branca, takes listeners through the fascinating journey of Fernet Branca from a medicinal remedy to a bartending staple known as 'The Bartender's Handshake.' He highlights the crucial balance between brand building and liquid quality and discusses the unique category Fernet has carved out in the spirits industry. The conversation also dives into the Fernet Branca coin as a powerful symbol of community among bartenders, celebrating the bonds formed over this iconic drink.