Nicola Harding, a celebrated London interior designer known for her soulful aesthetic, and her husband Andy Harding, an e-commerce expert, discuss their journey in launching their home goods brand, Nix. They reveal why Nicola's diverse career path led her to design, their motivation behind creating a brand rather than a licensed line, and the challenges of entering the U.S. market. The couple also shares insights on blending quality with affordability and the importance of personal stories in building consumer connections.
