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Niclas Bornling

Has masterfully woven the art of storytelling into the fabric of branding, transforming iconic brands like Salomon, New Era, Keen, and currently Craft Sportswear.

Best podcasts with Niclas Bornling

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Feb 5, 2024 • 50min

Ep 376: Don't Dare Call it CONTENT! The Art of Brand Storytelling with Niclas Bornling from Craft Sportswear

Niclas Bornling, who has transformed iconic brands like Salomon and Craft Sportswear, discusses the power of storytelling in branding. He shares pivotal moments in brand evolution and emphasizes the fusion of brand storytelling and strategic marketing. Niclas also pitches the idea of viewing customers as users rather than consumers. Topics include simplicity in brand storytelling, the influence of snowboarding on Salomon, Houdini's counter-cultural branding strategy, and the rise of challenger brands in the running shoe industry.