Nicklaus Mertz

Nicklaus Mertz, the founder of Pins and Aces, shares his journey from a $6K side project to a $25M golf brand. He discusses innovative tactics like limited-edition drops and live selling that fueled their growth. Mertz emphasizes the importance of community engagement over traditional influencer marketing and how acquiring Edel Golf expanded their offerings. He also shares insights on product development driven by customer feedback, proving that starting small and iterating quickly can lead to substantial success.