Nicki Sheard, CEO of BBC Studios Brands & Licensing, has a fascinating background that spans science, brand management, and digital media. She discusses her bold decision to leave a Harvard PhD for a career in branding, highlighting lessons from her time at P&G and McKinsey. Nicki reveals how she identified Bluey's potential early on, leading to its expansive success, including its notable presence in Disney parks. She also explores the show's appeal for adults, the use of AI in content creation, and her personal strategies for balancing career ambitions with family life.
