Nick Winfrey

Nick Winfrey, Vice President of Data Science and Data Strategy at The Walt Disney Company, shares insights into how Disney uses AI and automation to enhance fan experiences and optimize advertising. He discusses the significance of diversity in data teams for fostering creativity. The conversation uncovers strategies for understanding fan loyalty, especially around major events, and highlights innovations like scalable customization and audience prediction. Nick emphasizes the need for effective data partnerships and cross-functional collaborations to drive successful automation.