In this discussion, Nick Walsh, a seasoned entrepreneur and founder of Migrate, shares his transformative journey from CEO at WPP to launching his own agency in Dubai. He contrasts the fast-paced, multicultural work culture of Dubai with London's, emphasizing the creative advantages of diverse talent. Nick dives into the future of marketing, highlighting how agile independent agencies will outpace giant networks, and the growing role of AI. He also reflects on the importance of resilience, the challenges of leadership during crises, and the potential of MENA's advertising landscape.