Nick Tran

Nick Tran, CMO and President of First Round, leads the Diageo joint venture for Ciroc and Lobos 1707. He discusses brand reinvention versus continuation and the importance of cultural relevance. Tran emphasizes product innovation, the declining drinking trends, and the evolving role of social media. He highlights the necessity of creating genuine connections rather than relying solely on celebrity endorsements. Additionally, he shares insights on building a personal brand and navigating the complexities of modern marketing in an AI-driven landscape.