Nick Swan

Nick Swan, founder of SEOTesting.com, discusses his journey in creating an automated SEO reporting tool for professionals and agencies. He shares insights on transitioning from a free tool to generating $18k MRR and the thought process behind naming changes. Nick reflects on the importance of user feedback and his experience navigating personal challenges while balancing creativity and practicality. He also highlights the critical role of marketing strategies in achieving product-market fit and the benefits of bringing on a co-founder.