Nick Shaw

Co-host of the RP Strength Podcast and longtime RP contributor who facilitates conversations on training, diet, and performance while interviewing guests and sharing personal experiences.

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Apr 30, 2025 • 50min

Why Customers Don’t Trust Health and Wellness Brands...

In a captivating discussion, Nick Shaw, Founder and CEO of RP Strength, shares insights on building trust in the health and wellness space. He reveals how authenticity and personal storytelling can forge genuine connections. YouTube has become a pivotal platform for their growth, surpassing others in lead generation. The importance of social proof through testimonials is emphasized, alongside innovative strategies for customer retention and app engagement. Nick also discusses adapting branding and marketing to keep pace with evolving consumer trends.

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