Nick Shacoford

Partner at Breeze, in charge of retention, subscription, and customer experience. Focuses on ensuring customers don't feel aggressively upsold and giving the paid media team enough margin to spend.

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May 6, 2025 • 44min

Unlock an Extra $58,000/wk with Post-Purchase!

Nick Shacoford, a Partner at Breeze specializing in customer experience and retention, discusses innovative strategies for optimizing checkout processes. He reveals how Brez generated $58,000 in a week through post-purchase upsells without requiring customers to re-enter payment info. Nick emphasizes the importance of treating post-purchase as its own marketing channel, strategizing upsells for new versus returning customers, and setting effective free shipping thresholds to boost average order value. All insights aim to enhance customer satisfaction while driving sales.

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