Nick Shack

Nick Shack, an operator at Breeze, shares his expertise in building successful subscription programs. He discusses the challenges of cadence defaults, revealing how switching from bi-weekly to monthly reduced churn. Nick highlights the importance of personalization through subscriber personas and targeted gifts. He also emphasizes the need for effective communication during delays and the significance of a subscription-first approach on product pages. With insights into retention strategies and customer engagement, Nick's tips are invaluable for any DTC brand looking to grow.