Nick Roberts

Founder and operator of the NoHoNick newsletter focused on North Hollywood; experienced in organic audience growth, local social media strategy, and early-stage monetization for neighborhood media.

Best podcasts with Nick Roberts

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Oct 3, 2025 • 47min

Bootstrapping a Neighborhood Media Brand

Nick Roberts, the mastermind behind the NoHoNick newsletter in North Hollywood, shares his insights on building a local media brand. He delves into organic audience growth and the benefits of focusing on community-first curation. The conversation covers the advantages of TikTok over Instagram for local reach, how to effectively repurpose content for multiple posts, and the importance of engaging with followers through video replies. Nick also discusses monetization strategies, including co-branded events and leveraging listings for real estate agents.

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