Nick Richardson

Nick Richardson, VP of Ticket Sales & Service at the Texas Rangers, shares insights on revolutionizing ticket sales through a fan-focused approach. He discusses innovative strategies like flexible ticket plans and themed mini packs. Nick reveals how AI can enhance customer engagement while emphasizing the importance of personal touch and fan feedback. A standout story illustrates how a simple gesture created lifelong fans. Dive into tactics for nurturing customer loyalty and modernizing ticketing experiences that resonate with today’s sports fans.