Nick Papanicolaou, founder of No Sleep Beverage and former M&A head at Pernod-Ricard USA, shares insights on the liquor industry's dynamics. He discusses the value of MBAs, the challenges of niche spirits, and adapting traditional flavors for the American market. Papanicolaou reflects on the balance of innovation versus market acceptability, the complexities of brand acquisitions, and maintaining identity post-purchase. The conversation also touches on branding strategies and the evolving cocktail culture, all infused with his entrepreneurial spirit.
