Rose Kerr, a producer passionate about the psychology of collecting, joins experts Nick Neve, a professor studying hoarding behaviors, and Louise Grimmer, who dives into consumer trends. They explore the emotional motivations behind collecting, from childhood nostalgia to adult pursuits, and the social media influences elevating collectible items. The conversation navigates the thrill of the hunt for rare finds and the delicate line between healthy collecting and hoarding, highlighting how personal identity intertwines with consumerism in this fascinating world.