Nick Narodny

Nick Narodny, a proptech entrepreneur and founder of Aalto, shares hard-earned lessons from his journey in residential real estate. He discusses the crucial mistake of underestimating buyer emotions, which led to customer drop-offs when the stakes were high. Narodny highlights how traditional agents often won over clients at the offer stage due to perceived trust and familiarity. He also emphasizes the importance of being meaningfully different in a competitive market and gives candid advice for future founders on navigating emotional complexities and achieving product-market fit.