Nick Masca

Nick Masca, Head of Data Science for Growth & Personalisation at Marks & Spencer, discusses the transformative power of data in retail. He emphasizes the importance of change management over traditional digital transformation, highlighting challenges in customer experience and automation. Nick explores data's role in improving loyalty programs and supply chain efficiency, suggesting that stakeholders must adapt to new automation-driven roles. He also points out the need for careful buy-in from teams to ensure successful adoption and the potential of generative AI in automating content tasks.