Nick Makarov

Director of Business Insights and Analytics at Austin FC. Shares his journey from finance to sports and explores how Austin FC leverages data to enhance the fan experience.

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Feb 4, 2025 • 54min

How to tell stories (and sell tickets) with data - Nick Makarov, Austin FC

Nick Makarov, Director of Business Insights and Analytics at Austin FC, shares his unique journey from finance to football. He discusses how Austin FC uses data to enhance the fan experience and foster community engagement, especially ahead of major events like the MLS All-Star game. Makarov also highlights the evolution from traditional data warehousing to innovative data lakes, emphasizing the role of AI in data visualization. His insights into storytelling and networking offer valuable advice for aspiring sports professionals!

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