Nick Loui, Co-Founder and CEO of PeakMetrics, dives into the fast-evolving landscape of online media and misinformation. He discusses the transformative power of AI in turning chaotic data into actionable intelligence, especially in the realm of social media. The conversation highlights the challenges organizations face in navigating information overload and managing their online reputation. Loui emphasizes the critical role of narrative and sentiment analysis in understanding data trends and combating misinformation, showcasing the need for a strategic approach to information management.