Nick Lafferty
Growth Marketer at Profound, a company building AI-native search tools for the modern internet. Focuses on awareness and education about AI search.
Best podcasts with Nick Lafferty
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Sep 24, 2025 • 1h 3min
Answer Engine Optimization Strategies & Tactics with Nick Lafferty and Josh Blyskal (Profound)
Nick Lafferty, Head of Marketing at Profound, and AI strategist Josh Blyskal dive into the evolving world of answer engine optimization (AEO). They discuss how AEO redefines content strategy by prioritizing user experience and agility over traditional SEO tactics. Nick shares insights on leveraging resources like Wikipedia and structured content to enhance AI visibility. Meanwhile, Josh emphasizes the need for concise, citation-friendly formats and how speed and adaptability are key in the volatile AI landscape. Their discussion sheds light on modern marketing strategies in the AI era.
Aug 13, 2025 • 31min
How AI Is Rewriting the Rules of Marketing with Nick Lafferty, Growth Marketer at Profound | Ep. 339
In this discussion, Nick Lafferty, a Growth Marketer at Profound, delves into the revolutionary changes AI is bringing to search. He highlights the decline of traditional SEO as AI tools like ChatGPT offer direct answers, reshaping user engagement. Nick explains the critical sources AI utilizes for information and the urgent need for marketers to rethink their strategies. He also sheds light on the growing importance of platforms like Reddit and the potential for AI to outpace Google by 2030, urging brands to adapt swiftly to succeed in this new landscape.
