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Nick Lafferty
Growth Marketer at Profound, a company building AI-native search tools for the modern internet. Focuses on awareness and education about AI search.
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Aug 13, 2025
• 31min
How AI Is Rewriting the Rules of Marketing with Nick Lafferty, Growth Marketer at Profound | Ep. 339
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In this discussion, Nick Lafferty, a Growth Marketer at Profound, delves into the revolutionary changes AI is bringing to search. He highlights the decline of traditional SEO as AI tools like ChatGPT offer direct answers, reshaping user engagement. Nick explains the critical sources AI utilizes for information and the urgent need for marketers to rethink their strategies. He also sheds light on the growing importance of platforms like Reddit and the potential for AI to outpace Google by 2030, urging brands to adapt swiftly to succeed in this new landscape.
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