Nick Huber

Nick Huber, a seasoned journalist and content strategist from the Financial Times, reveals how accounting firms can leverage content for growth. He stresses that effective content goes beyond marketing—it's a chance to showcase authority and build trust. Huber encourages firms to produce engaging material, like blogs and white papers, while advocating for a more conversational approach to thought leadership. He also emphasizes the need for bold opinions in content creation to ignite dialogue and enhance audience engagement.