Nick Hancock
Owner/operator in the mattress retail and liquidation space who runs Direct Outlet Mattress and builds a following as the "mattress guy" on Twitter; experienced with residential, Airbnb and hotel mattress deals and local retail operations.
Best podcasts with Nick Hancock
Ranked by the Snipd community
Sep 24, 2025 • 32min
235 - How Mattress Firms Make Money Despite Empty Stores with Nick Hancock
In this engaging discussion, Nick Hancock, the 'mattress guy' and owner of Direct Outlet Mattress, unveils the hidden complexities of the mattress industry. He shares fascinating insights on why big chains profit despite sparse sales, highlighting their high margins. Nick explains how his family-run business stands out through shared resources and innovative customer acquisition strategies like SEO and social media. He also reflects on his personal journey, from starting with $30k to successfully scaling while navigating challenges in the mattress market.
Apr 2, 2025 • 32min
142 - How Mattress Firms Make Money Despite Empty Stores with Nick Hancock
Nick Hancock, owner of Direct Outlet Mattress, shares his family legacy in the mattress business and demystifies the industry's economics. He reveals the surprising complexities behind running a mattress store, including the major overhead costs and customer acquisition strategies. The conversation dives into how traditional retailers stack up against direct-to-consumer brands, and Nick shares his success story of leveraging Twitter for brand growth, achieving remarkable sales in just three months.
