Nick Hageman

Operator of KC Daily, a daily newsletter for the Kansas City metro; transitioned from medical sales to full-time local-media publisher and focuses on newsletter growth, Instagram discovery, and monetization via newsletter ads, PR/marketing firm relationships, and a dining discount card.

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Dec 5, 2025 • 60min

Monetizing Local Newsletters via PR & Marketing Agencies

Nick Hageman, operator of KC Daily, transitioned from medical sales to running a thriving local newsletter in Kansas City. He shares how he adapted strategies from NWA Daily to fit his market, the challenges of solo operation, and using Instagram for growth. Nick discusses creating viral content, measuring engagement, and cultivating PR relationships to monetize effectively. He emphasizes the importance of a local face amidst rising AI usage, proving that genuine connections still matter in local media.

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