Nick Guerrieri

Founder of Chelly, a modernized limoncello brand based in Arizona. Focuses on grassroots sampling and building a strong brand narrative.

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Feb 10, 2025 • 38min

091 | One Store at The Time: Converting Demand Through Sampling | Nick Guerrieri | Chelly, Modernized Limoncello

Nick Guerrieri, founder of Chelly, brings a fresh twist to limoncello from Arizona. He discusses transforming traditional recipes by reducing sugar and viscosity, making limoncello versatile for cocktails. Guerrieri emphasizes grassroots sampling and personal storytelling as key marketing strategies. His distinctive branding, including signature lemon shirts, sets Chelly apart. He shares insights on blending consumer feedback with local pride to expand his brand's reach, underscoring the power of community connections in the beverage industry.