Nick Francis, Chief Visionary Officer of The Franchise Group, shares his journey from the film industry to strategic marketing. He emphasizes the importance of quality over quantity in client relationships, discussing the advantages of a focused client roster. Nick highlights how strong partnerships lead to consistent, high-quality work and higher retention rates. He also explores redefining success beyond accolades, fostering a motivating workplace culture, and adapting to market changes, including the impact of the pandemic on agency operations.