Nick Fogle

Nick Fogle, co-founder of ChurnKey and former co-founder of Wavve, dives into the intricacies of bootstrapping B2B versus B2C businesses. He shares effective strategies for reducing customer churn and the importance of gathering feedback from cancellations. Nick reflects on his pivotal decision to sell Wavve and the contrasting sales approaches between B2B and B2C models. He discusses the mindset shifts necessary for high-touch sales and the value of hiring a dedicated head of sales. Insights are peppered with personal experiences that any entrepreneur can learn from.