Bill Cover, Google & YouTube Director at OMG Commerce, shares data-driven insights on CPM trends while Barry Bowman, Amazon Ads Specialist, discusses the benefits of off-Amazon advertising during the extended shopping event. Nick Flint, Retention Marketing Director, emphasizes the significant rise of SMS marketing over email. They explore the importance of year-round planning, effective promo timings, and overcoming common pitfalls. The trio reveals strategic playbooks for brands looking to elevate their performance next holiday season.
