Nick Eubanks

Vice President of Owned Media at Semrush and experienced SEO/marketing operator, known for work on AI visibility, content strategy, and experimentation with LLM-driven search.

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Nov 25, 2025 • 56min

Nick Eubanks (Semrush VP) on AI Visibility, Evidence Clusters & the Future of Search

Nick Eubanks, VP of Owned Media at Semrush, unpacks the rapidly evolving world of AI search. He explains why traditional SEO is losing ground to AI visibility and how businesses should adapt their strategies now. Discover the innovative concept of evidence clusters for enhancing content discoverability and his intriguing insights from a four-month experiment publishing AI-generated posts. Eubanks also predicts a shift in authority signals and the future dominance of AI in search, emphasizing the need for strategic content creation and brand engagement.

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