Nick Capozzi, CEO at The Future of Health and Co-Founder of Splice Video, and Chet Lovegren, a Strategic Sales and Leadership Consultant, dive into the pressing challenges in B2B selling. They discuss how rigid frameworks hinder innovation and stress the importance of human connections in sales. The duo emphasizes personalized outreach, the power of video emails, and the need for industry-specific knowledge. They also advocate for full-cycle AEs over traditional roles, proposing a fresh approach to drive revenue while fostering genuine relationships.
