Nick Bennett, co-founder of TACK and author of "B2B Influencer Marketing," shares his expertise on transforming B2B marketing through authentic creator partnerships. He highlights the shift from traditional marketing to a more human-centric approach, emphasizing the power of micro-influencers and subject matter experts. Bennett discusses the importance of authenticity in influencer collaborations and navigates the challenges of global marketing strategies. He also dives into successful product launches fueled by targeted influencer programs that enhance brand visibility and revenue.

Do you feel the pressure of having to rely almost solely on word of mouth and referrals to continue growing your agency?If so, you're not alone.Even if you have all the systems and capabilities to grow your agency, you may not be effectively marketing your firm...and it's often for a common reason: You've become an "interchangeable agency."If you're like most marketing agencies, it's difficult for you to tell clients the problem you really solve.You struggle to get clients to see (and believe) that you're different.If that's you, you've been unknowingly positioning yourself as an interchangeable agency.The answer is to stop marketing your solutions and trying to convince buyers that you're better.  Instead, start marketing the problem (and become the default solution).In today's episode with Nick Bennett, Founder of Harness & Hone, he shares the 3 steps you can take to clearly define (and dominate) your niche.You'll hear from Nick:How to go beyond the typical niching by vertical marketHow to clearly define the problem you solveHow to develop your POV around that problemHow to deploy that POV out into the market and into the right discovery channels for your unique audience.Get access to the free, ungated resource Nick mentioned in this episode:The Agency Niche Design PlaybookConnect with Nick on LinkedIn: https://www.linkedin.com/in/nichbennett/Have a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.