Emily Miethner is the Co-founder of Your Cat Backpack, a direct-to-consumer and wholesale pet product company specializing in travel products for cats. As a serial entrepreneur, she is also the CEO and Founder of both FindSpark, a community for employers to connect with young professionals, and MCG Social, an advertising company focused on helping brands grow their businesses through social media. Emily’s most recent venture was flipping a house in the Catskills.

Emily graduated from Hofstra University with a bachelor’s degree in design. She is an Adjunct Professor at the Fashion Institute of Technology and the School of Visual Arts and has been a featured speaker for multiple events, conferences, and universities, including The International Youth Leaders Assembly at The United Nations, SXSW Interactive, Columbia University, and more.

In this episode…

To build a great brand, consumer feedback and audience engagement are crucial. How can you create a better brand and a better product? Is it possible to connect and build a virtual community centered around your products?

The cat’s out of the bag: growing your brand and product means optimizing your system processes and putting your audience first. However, many entrepreneurs enter their brand ready to cut corners, unaware that longevity comes from cultivating relationships. Emily Miethner is a connoisseur of cat enrichment products and recommends that you prepare your business by putting in the time and effort to create remarkable products that meet the needs of your customers. Be the cat that got the cream, and listen to this episode as Emily shares her insights with you!

In this episode of the Quiet Light Podcast, Joe Valley sits down with Emily Miethner, Co-founder of Your Cat Backpack, to discuss how to create better brand awareness and fan-favorite products. Emily talks about curating products based on consumer feedback, promoting your brand and connecting with your audience through virtual events, and creating products that enhance the lives of pets and their parents everywhere.

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