Nicholas Russell

Nicholas Russell, a Las Vegas-based writer and critic, discusses the evolution of A24 from an indie film distributor to a powerful lifestyle brand. He dives into how A24 commodified cinephilia and transformed indie cinema's identity. The conversation explores the tension between A24's artistic roots and its mainstream aspirations due to private equity. They also analyze A24's unique marketing strategies and its cultural impact, questioning the authenticity of its brand in an ever-evolving cinematic landscape.