Nicholas Petroski

Founder of Promethean Research who advises digital agencies on growth, pricing, and positioning and authored the 'Digital Agency Referral Playbook' and the 'From Random to Repeatable' research on referrals.

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Dec 3, 2025 • 39min

The Data You Need BEFORE You Build Your 2026 Biz Dev Plan (with Nick Petroski)

Nicholas Petroski, the founder of Promethean Research and author of crucial resources for digital agencies, joins the discussion to highlight the vital role of referrals in shaping 2026 business development strategies. He emphasizes the need for data-driven planning and reveals insights on why many agencies still approach referrals passively. Petroski shares actionable advice on who should own the referral process, the dangers of relying on a few sources for introductions, and how to operationalize a strong referral system to drive account growth effectively.

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