Nicholas Lilja

Nicholas Lilja, Founder and CEO of Younium, shares invaluable insights on launching a SaaS company in Sweden, navigating regulatory nuances, and understanding cultural differences. He emphasizes the importance of flexible billing systems and adapting pricing models to meet customer needs. Lilja also discusses strategies for focused market expansion and the critical role of defining an Ideal Customer Profile to drive growth. Tune in for expert tips on conquering the European market and mastering the complexities of SaaS billing!